The advantages of network audio distribution mainly include the following aspects:
Meet the needs of fragmented time: As an accompanying listening method, network audio can well meet people's listening needs in fragmented time. According to the "0 China Network Audiovisual Development Research Report", as of 00 months, the average daily duration of online audio is about 60 minutes, and audio novels and music are the most frequently listened to by users.
Diversified content forms: The online audio platform provides a rich variety of content forms, including audio books, lectures, music, radio dramas, etc. These contents not only meet the needs of different users, but also promote the innovation and development of creators in various fields.
Extensive user base: Online audio platforms such as Ximalaya and Lizhi have a huge user base and can provide a broad stage for creators. These platforms attract a large number of creators and listeners through a variety of monetization models such as paid subscriptions, tips, and ad sharing.
Multi-scenario applications: Network audio is not limited to traditional listening methods, but can also be linked with live broadcasts, mini programs, video accounts and other functions to provide creators with multi-scenario traffic entrances. For example, in e-commerce live broadcasts, the anchor's voice can further strengthen the brand memory point; In short videos, timbre can also be an important indicator of content recognition.
Cultural heritage and innovation: Network audio also plays an important role in cultural inheritance. Through the production of red classics, historical stories and other programs, the online audio platform has carried forward the main theme of the times and inherited the red spirit. At the same time, the innovative program format and content have also expanded the influence of red boutiques.
Application of intelligent technology: With the development of AI technology, the network audio platform uses AI timbre cloning and other functions to improve the user's perception of the content and enhance the author's personalized expression ability. This technology not only enhances the attractiveness of the content, but also facilitates the possibility of sound commercialization.
